In the current contentious atmosphere of healthcare and the beauty industry, loyalty of patients is no longer simply a measure of return visits. It is a measure that encompasses trust, expertise, and the overall experience of care for the patient. Dermatologists, aestheticians, as well as medical professionals are constantly challenged to discover creative ways to build trust and long-term relationships with their patients. Although one creative yet often overlooked way is by offering private label skincare products.
A private label, direct to consumer skincare line provides quality skincare products under the medical practice’s name, builds trust in patients, and offers a mechanism to position clinicians as experts in the field. Private label skincare for doctors allows medical professionals the opportunity to offer exclusive products to treat their patients unique skin complaint(s), which will build trust and provide products aligned with skincare care routines.
This article discusses how medical practitioners may use private skincare branding to build patient loyalty & enhance outcomes of treatments or procedures. Moreover, it will also help in understanding custom skincare for patients and repositioning branding unique to their practice in the ever-changing, competitive wellness space.
The Growing Demand for Private Label Skincare
Skin care is more than looking good, it is now part of general health and well-being. Patients are becoming increasingly aware of the science of skin care ingredients, formulations and effectiveness, and are turning to medical professionals for recommendations that they trust.
According to market research, the overall skincare market is projected to be worth $200 billion globally by 2026 as medical grade / doctor recommended products gain traction. Patients want customized skincare routines that are supported by some sort of scientific basis. This demand makes private label skincare the perfect opportunity to build trust for patients.
Why Private Label Skincare Builds Patient Loyalty
Below are some of the advantages of private label skincare for doctors in relation to building patient loyalty in different ways:
1. It Establishes Trust and Credibility
Patients trust their clinicians’ expert knowledge when it comes to advice about skin health and skin care. By providing a curated line of skin care products, the clinician builds their authority in the space, and reinforces that patients can trust their clinician to provide products that are in their best interest, based on the patients’ specific needs. Trust develops loyalty, specifically loyalty to a clinician, over commercial benefit from retailers who sell skin care lines as merchandise.
2. It Provides Personalization
Private label lines allow the clinician to formulate treatments specific for the patient, which over-the-counter products cannot, because they are mass produced for the general market. This is appreciated in a patient with very specific skin conditions—for example, the personalized care for management of rosacea, acne, hyperpigmentation, and/or anti-aging. Better results usually result in better patient satisfaction and retention.
3. It Drives Consistency in Treatment Plan
Using a line of skin care that the clinician recommends, like a private label line, often produces the best outcomes, especially if the patient is already receiving clinical services from the clinician. A consistent regimen means the patient is not using too many random over-the-counter products, searching for the perfect regimen. The best possible outcomes lead to patient adherence and repeat visits.
4. It Reinforces the Doctor-Patient Relationship
A branded skincare line from the doctor’s name offers exclusivity and connectedness. When patients realize their doctor has designed a product specifically for them, they feel appreciated. This reinforces the doctor-patient connection and promotes ongoing loyalty.
5. It Provides a Revenue Stream for the Practice
Private label skincare is not just about patient loyalty, it is also a good business decision. By offering their own skincare line, doctors create a revenue stream from the practice of medicine. This added value can help with practice growth, reinvesting in technology, and the sustainability of the overall business.
How to Successfully Implement Private Label Skincare in a Practice
Now that we are aware of the importance of building patient loyalty, let’s learn how to implement all those points in practice when it comes to private label skincare for doctors:
1. Partner with a Reputable Manufacturer
The first step after understanding the private label skincare benefits is to launch a private label skincare line and select a high-quality manufacturer that aligns with your brand’s values. Choose a supplier with dermatologically tested formulations, clean ingredients, and a proven track record in producing medical-grade skincare products.
2. Develop a Signature Skincare Line
Focus on a core range of products that address your patients’ most common concerns. A successful private label skincare line typically includes:
- Cleansers: Gentle, non-stripping formulas for different skin types.
- Serums: Targeted solutions for hydration, anti-aging, and brightening.
- Moisturizers: Lightweight and rich formulations for various skin needs.
- Sunscreens: Broad-spectrum protection for daily use.
- Treatment Products: Specialized treatments for acne, pigmentation, and fine lines.
By starting with essential products, doctors skincare brand can gradually expand their offerings based on patient feedback and demand.
3. Teach Your Patients About The Value
Teaching your patients about the value of your own skincare line versus any generic line is important for their understanding. There are a multitude of ways of doing this, such as virtual or office visits, pamphlets, social media, and website information. Many practices have also conducted successful events, including workshops, question and answer, or product demonstrations to build buzz and excitement. This is an excellent way to increase the chances of loyalty of private label skincare for doctors.
4. Weave Products In Patient Visit
The goal of a skincare recommendation is to make it seem as easy as possible. Have your staff trained to deliver the products as seamlessly as possible, and consider providing sample-sized products to help patients engage with the products. Patients are much more likely to develop a loyalty to a product line when they can see the results in real life.
5. Use Digital Marketing and E-commerce
Be intentional about using digital marketing, and also work to set up your own e-commerce route. Digital marketing will widen your exposure to new and existing patients, while an e-commerce platform will be able to market for you, every single day. Even prior to an in-office visit, a digital strategy is still extremely relevant to establish the legitimacy of your practice and build relationships with patients. Market the products through social media, email newsletters, or patient testimonials, and create engagement online for your brand.
Conclusion
To sum it all up, launching a private label skincare line is an initial and effective practice enhancement for private label skincare for doctors. It will help physicians looking for patient trust, an independently curated skincare solution, and as an industry leader. Patient education and for a provider to be using their skincare brand means they are using quality products tailored to their individual needs, which will bolster that provider-patient trust, adherence to treatment protocol, and personalization of a distant visit.
Reach out to us and learn about launching your unique skin care line and taking your practice to the next level.
